The Opap Marathon After Party, orchestrated by FMN, emerged as a high-octane celebration following the renowned marathon event. With over 2,000 participants in attendance, the event pulsated with energy, extending the marathon’s sense of accomplishment well into the night.
We faced the challenge of encapsulating the brand essence of both the marathon and its sponsors into a single, cohesive event. Furthermore, we had to ensure effective communication and engagement with the target audience amid the flurry of post-marathon activities.We adopted a holistic approach, taking charge of all event communication aspects. This included media relations, press releases, influencer marketing, and the procurement and management of refreshments.
